In some of our classes we do a reading related to the topics we are seeing, and this will not be the exception.
Some people believe that our behavior is influeced by the things around us and the influece we get from the media.
In the reading on page 61 you are going to learn about how advertising and people's persuasion are related.
Take some time to do the reading and then complete exercises 1c and 2.
After that, from your personal opinion tell me
Do you think people are manipulated by the media? Why? Why not?
Post your answers as a comment.
1c.
ResponderBorrar1. Because the people in nowadays are exposed to many advertisements and many messages per day. This condition makes difficult people get notice a message.
2. The marketing studies demonstrate a low percentage of all the advertisement campaign’s made a good result in the final consumers.
3. The current advertisement uses more the social media and the common situations to offers an extra value to customers and they consider a great experience buy something, which they do not need.
4. The indirect advertisement is comfortable when advertisement is considered funny and this do not interrupt their life activities.
5. When the advertisement is overused, take the customer attention unannounced or by force.
6. They collecting money to charity fundraising, organizing football and running events.
7. The writer considers It is a good practice, which should be duplicated on many others companies.
8. Because common people appreciate more their favorite brands made real actions to real people.
A.1 Loathing
A.2 Cynical
B. Accumulation
C.1 Gush
C.2 Novel
D.1 Intrusive
D.2 Antagonizes
F.1 Despises
F.2 Manipulate
G. Hype
Do you think people are manipulated by the media? Why? Why not?
Yes, Because the media use the advertisements to sale us many appliances and things, what we thing very carefully we do not really need it. Why we need change our mobile phone for a new model if our actual cellphone is in perfect state. It is only by fashion, is not you?
1c.
ResponderBorrar1. Because these days the people receive a lot of messages whats makes difficult to notice one
2. Because the televisions commercials generate a very low percent of positive return on investment
3. Current advertising will also be interesting in the place not only in what they say and experience new ways of giving a message
4. The indirect advertising be tolerated when makes the people happy and don't affect them.
5. Have the opposite effect when go to customers unannounced or take their attention by the force
6. Organising football and running events, with charitable fundraising.
7. The writer thinks this is a good option of marketing.
8. Because the people decide what they want buy or believe
2.
A.1. Loathing
A.2. Cynical
B. Accumulation
C.1. Gush
C.2. Innovative
D.1. Intrusive
D.2. Antagonises
F.1. Despises
F.2. Manipulate
G. Hype
Do you think people are manipulated by the media? Why? Why not?
Yes,because people are influenced by society, which makes us want to have the best.
1c.-
ResponderBorrar1. Nowadays the amount of messages that arrive to the people are multiple, this hinders the complete attention and concentration in a single message.
2. A study made a few years ago showed that only 18% of television campaigns generated a positive return on investment.
3. Previously advertising had specific forms, today they use more the social medias.
4. When the advertisement don´t affect daily activities.
5. It have the opposite effect when it takes the customer attention unannounced or take it by force.
6. They organize football and running events to collect money to charity fundraising.
7. The writer thinks that is a good practice and everybody should know about it.
8. Because everybody has their own opinion and they decide what they want even if anousement says the opposite.
2.
a1- Loathing
a2- Cynical
b- Accumulation
c1- Gush
c2- Innovative
d1- Intrusive
d2- Antagonises
f1- Despises
f2- Manipulate
g- Hype
Do you think people are manipulated by the media? Why? Why not?
Yes, because nowadays the society is with a high level of consumerism which causes everything people sees or hears in the media, if it is new and technological, people want it.
1c.
ResponderBorrar1. This is because in these days there are a lot more adverts that they used to be, so it is very hard for one of them to get the atenion of people.
2. Because only 18 percent of the commercials generate a positive return.
3. Companies are experimenting with new ways of communicating the messages instead of the regular adverts in newspapers, tv, etc...
4. It can be tolerated only when it makes positive contributions to people.
5. It may have the opposite effect when it is intrusive and implemented "by force" or simply overused
6. they organize charitable fundraising events.
7. He thinks it is a good choise because is positives for the companies and for the people.
8. The adverts just give information, at the end the choise of buying something depends on each person.
2.
A1. Loathing
A2. Cynical
B1. Accumulation
C1. Gush
C2. Innovative
D1. Intrusive
D2. Antagonises
F1. Despises
F2. Manipulate
G1. Hype
Do you think people are manipulated by the media? Why? Why not?
R/ Sometimes, it depends on each person, because some people belive everything they see and other investigate a little bit more. But it is true that these days is very hard to know if the media is telling the truth or not.
1c
ResponderBorrar1. Because the people has become too cynical and they can't noticed every message.
2. Because only 18% of the campaigns generated a positive return.
3. The current advertising use as many forms as they can (TV, radio, social medias, etc).
4. When the advertising is entertaining.
5. When the advertising is overused or done badly.
6. Organising football and running events, that generated charitable fundraising.
7. That is good to spend money in charity rather than commercials.
8. Because we are the only ones who decide what we want.
2.
A
1. Loathing
2. Cynical
B
1. Accumulation
C
1. Gush
2. Innovative
D
1. Intrusive
2. Antagonises
F
1. Despites
2. Manipulated
G.
1. Hype
Do you think people are manipulated by the media? Why? Why not?
Yes, I think we always want to have the best and the media always show something new.
1c
ResponderBorrar1 Because the average person is exposed to around 3000 messages every day, this is a lot information in a very short time.
2 Because only 18% of televisión campaigns generated a positive return on investment
3 Previously advertising had specific forms, today you can use anything to communicate your ideas
4 When makes people happy, and not affect their daily activities
5 It have the opposite effect when it takes the customer attention unannounced or take it by force
6 Making publicity about their charity work
7 That is a way to manipulate the public opinión.
8 Because, at the end of all, the consumer is who have the final choice
2
A.1 Loathing
2 Cynical
B. Accumulation
C.1 Gush
2 Novel
D.1 Intrusive
2 Antagonizes
F.1 Despises
2 Manipulate
G. Hype
3
Yes, because a lot of people have access to information in the media devices, and sometimes they believe anything when they read, and this could be a way to manipulate people. But we don't have to believe in all the information that stay on the web.
1c.-
ResponderBorrar1. Nowadays the amount of messages that arrive to the people are so much, they are exposed around 3000 messages every day.
2.Because only 18% of television campaigns generated a positive return on investment.
3. Previously advertising had specific forms, today they use more the social medias.
4. When the advertisement is made with good deeds.
5. When it takes the customer attention unannounced or take it by force.
6. In events that collect money to charity.
7. He thinks that is a good option
8. Because everybody has their own opinion, they decide what we want to believe and what we want to buy
2.
a
1- Loathing
2- Cynical
b
1-Accumulation
c
1- to gush
2- Innovative
d
1- Intrusive
2- Antagonises
f
1- Despises
2- Manipulate
g
1- Hype
Do you think people are manipulated by the media? Why? Why not?
Yes, of course because nowadays everyday we are exposed to the different advertising and sooner or later we are influenced with something that we saw.
Exercise 1.c
ResponderBorrar1. Because the people are exposed to around 3000 messages every day, so it’s difficult people get noticed every single message.
2. Because a study showed that only 18% of television commercials generated a positive return on investment..
3. Nowadays, the advertising use more tan social media, use everything that surrounds us to send us a message.
4. When the advertisement is perceived like funny and interesting.
5. When the advertisement is overused, so can increase the resistance to the message.
6. The spend an increasing proportion of their money on charity work rather tan commercials.
7. He think that is good, is a decision of each person if respect or despise the efforts of the companies.
8. Because, finally we are the only ones who have the final decision
Exercise 2
a-1 Loathing
a-2 Cynical
b-1 Accumulation
c-1 Gush
c-2 Innovative
d-1 Intrusive
d-2 Antagonizes
f-1 Despises
f-2 Manipulate
g-1 Hype
I think that people are manipulated by the media. Because they want to do what's in the latest fashion, no matter if is good or bad. We are exposed to the media in everything, so is difficult not being manipulated by it.